Introduction to Internet Marketing for Baby Boomers.

Wednesday, January 6th, 2010 at 12:09 pm

I created this site as an on going journal and personal record of my travels down the highways of the budding baby boomer entrepreneur internet marketer.

Apart from that being one hell of a mouthful, firstly it’s important for me to remember that one of the first things I learned is that although there is much hype about it being easy to break into this field……It’s not.

I’ve read that the cold hard facts are that 90% of people who try to make money through internet marketing….fail.

But, among the other things I’ve learned, is that if you are willing to work hard and adhere to a set plan, there is every possibility that you can make a good living as a baby boomer internet marketer.

I found that the main problem I faced (and I believe is faced by most of us baby boomers), is a lack of education in computer use and indeed the Internet and its burgeoning Internet Marketing industry.

The vast majority of us had no formal internet or computer related education at school or university simply because the technology was so new that those who did have the opportunity to learn were indeed the developers of the same technology.

My Introduction to Internet Marketing for Baby Boomers

I remember when I was about 16 years old, walking down a street in Newcastle NSW where I grew up…. with my older brother and a couple of friends who were also brothers to each other…. when we walked past a building where a couple of attractive young girls were standing out the front handing out promotional brochures on computer education and carrying out a quick question and answer survey.

Now… we being the young virile chaps that we were…. were far more interested in the girls themselves than we were in what they were promoting. Well….three of us were anyway, but Kevin (one of the brothers) probably being the one with the sharpest mind and the eldest of our little group, decided that it would beneficial to us all to go inside at the girls coaxing to sit an aptitude test relating to computer education.

Along with my brother and Gerry (the other friend), I initially scoffed at the idea but went along with it anyway mostly because I’d taken a real shine to one of the girls who kept throwing me sidelong glances and batting long dark eye lashes at me which were partially hiding the biggest and darkest eyes I’d ever seen.

Well, it was one of those old aptitude tests involving moving geometric shapes around and….. if I had 6 oranges and gave 3 to Mary and 2 to Bill who gave 1 of his to Anne who gave it to Mary who gave it back to me, how many would I have left type of thing…… that were very common in that era and which always had me totally bewildered within the few seconds of opening the first page.
Not that I could concentrate much on it anyway while the girl of my dreams was lurking just a few feet away just out side the door, batting those long eyelashes at yet another kid who’d just come out of the bowling alley across the street in Broadmeadow which was a central suburb of the city and a main junction point of the many roads leading out into the other surrounding suburbs.
Anyway, at the end of it all Kevin walked away with a swollen head having done very well in the test, while the other 2 guys produced average results leaving me with a very low score and a broken 16 year old heart…..for at least an hour anyway.

The whole point is that had I taken things a little more seriously at that time, my life could well have taken a far different direction and I wouldn’t have found myself floundering in confusion all these years later in trying to understand computer technology and indeed internet marketing.

However since I didn’t follow that road, I’ve really had to learn the hard way through independent research, trial and error, frustration, computer rage, uncontrollable tantrums, ripping hair out, hours of confusion, sufferance from my family and the list goes on and on. Anyone who has tried to paddle the same boat will be well familiar with those times and emotions.

It’s therefore my intention to deliver to you, the reader as much as I possible can over the next few months or years, everything I’m learning as I continue my journey in as simple a way I can to give you the opportunity to become a successful baby boomer internet marketer as well.

I will provide it to you in this blog by regular posts, giveaways, free training courses, other great blogs I’ve learned from and anything else I consider relevant.

Hopefully it will help my readers avoid the mistakes and pit falls I’m sure I’m going to make and in so doing save you the reader a lot of time and possibly an awful lot of money.