The Death Of Niche Marketing

Monday, June 21st, 2010 at 3:48 pm

Does this link hail The Death of Niche Marketing?

Over the past year or so since I started to take the idea of Internet Marketing more seriously, I always leaned toward the idea of promoting digital products as opposed to physical products. The reasoning behind that is simply because that’s where I’d been led.

However I always liked the the idea of promoting tangible products because I thought that I would feel better in myself if my customers had something they could touch or use physically. It probably stems from my up bringing when we were taught that if you can’t use it and then sell it, it wasn’t worth having in the first place.

Outside looking in

I’ve since changed my way of thinking somewhat in that there is really no monetary value which can be placed on knowledge and information can be priceless to those seeking it in order to solve a problem if indeed the problem is solved.

Still, my upbringing holds in good stead but until recently I hadn’t realized just how profitable promoting physical products can be. I always thought that because most tangible products have a low commission rate, that it wasn’t worth while pursuing. Amazon for example only have a commission of around 3-4% which when selling a second hand book for example could be as little as a single dollar or even less on a shipped item.

However, I had an email from an associate a couple of weeks ago which had me taking another look at the idea of promoting physical products as well as digital and what I found was quite startling.

What about Clickbank?

For one thing, the system he told me about doesn’t actively promote clickbank products because they are all digital products and as I mentioned, this system is all about promoting tangible products. But… it’s worthwhile noting that the same system can be used to promote any product at all including digital products.

Digital Products Have More Competition!

For example, if you sell a digital product you might make up to 75% commission on the sale which apart from some exceptions will rake you in anything from around $5 to $20 per sale or more but, taking into consideration the number of affiliates promoting the higher ranking products and the number of similar products available, it can be hard work to compete and to win a sale.

Whereas, physical products have a lot less people promoting them and if you think in dollar value a single set golf clubs for example sold for $1000 dollars with a commission of 5% will bring you in $50 for the same amount of effort on your part with a lot fewer affiliates to compete with.

A couple of fellow Aussies have come up with a system for selling physical products which I actually bought a few days ago and I’m so impressed with it already I thought I’d share it on here.

Daniel Turner and Marc Lindsay have put together a simple system which will make you in excess of $18,000 per month.

Check out the full details here.

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Tagged with: Affiliates • Amazon • Email • Exceptions • Hail • Including Digital • Internet Marketing • Link Marketing • Monetary Value • Niche Marketing • Similar Products • Stead • Taking Into Consideration • Tangible Products • Upbringing

Filed under: Internet Marketing

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3 Comments

** RJB ** says:

June 26, 2010 at 7:12 pm

Some interesting points that you raise here. With some people there is certainly more perceived value of a physical product than a digital product and I would also agree that in the majority of niches there is less competition on the physical product promotions vs digital BUT even allowing for competition I still think it’s going to be an easier sell and a more rewarding pursuit to be an affiliate for 75% of a $27-97 dollar product than convincing someone to part with $1000 when you’re only getting 5%.

Hope all is well with you mate.

Rob
(** RJB **)
** RJB **´s last blog ..Really Important But Often Overlooked…

Reply
Jason Ser says:

June 27, 2010 at 5:15 pm

HI Sean,
Jason Ser here

I think that for both physical and digital products, each have it’s challenge to deal with. Digital products, especially information products of the internet marketing, are so very competitive simply because it looks easy from the outside, is easy to set up a site and start selling, is easy to buy with a few simple mouse clicks but we are know better “the real story” behind.

It was just a few years back when the word “offline” starts to take its space in the IM areas, as the offline world all have the urge and need on going online to promote their service and goods. We, the online people, seems like a good fit to provide this link. It will be great as we can have some real touch with the real world outside helping to sell physical goods for a change.

I have a look at the page you refer from this post and found it interesting and was wondering does it work from the place I am now.
I still feel kind of strange that someone in Taiwan like me selling a “tangible products” from UK to someone on UK for example. Can it really be done?

Cheers
Jason Ser

Reply
- Kellio says:
  
  June 29, 2010 at 8:15 am
  
  Hi Jason.
  Thanks for dropping by.
  To answer your question “can it be done?” All I can say is absolutely!
  Not only can it be done with tangible products but the same techniques can be used to enhance what you’re doing now in the marketing of digital info products.
  
  Let’s face it!
  
  The basics of selling digital products is to get your site visitor to visit the sales page of the merchant who has created the product and ultimately to purchase that product while there or later while your tracking cookie is still active. Right?
  
  Well exactly the same thing applies to marketing physical or tangible products.
  
  In my original post I mentioned eBay because unless people are walking around in a cocoon everyone is familiar with it. However, the majority of products sold on eBay are stored and shipped from the seller themselves which does require extra space, close by shipping facilities etc, etc. Whereas with the system I mentioned none of these apply because the the sold items are shipped by the merchant and the shipping fee if any…is paid by the consumer or purchaser.
  
  Your situation is similar to mine in that I spend a lot of my time in Thailand but with the system mentioned I’m selling anything from pool heaters to fishing equipment to people in the USA, Australia, England, Canada, and right through Europe etc with out even seeing the products I’m selling.
  
  I’m even selling products from America to Americans in America even though I’m in Australia and products from Taiwan to people in Turkey while I’m in Thailand.
  
  Have another look here
  
  Reply