There’s a term that’s been floating around internet marketing circles now for some years and is still worth a mention here, if for no other reason than to remind myself of its meaning and complications.

The term is “Information Overload” and can be an extremely serious drawback to budding internet marketers. As a baby boomer I first developed an interest in internet marketing for baby boomers a couple of years ago, but I was restricted to a dial up connection due to living within a region of Australia which had no other form of connection available at that time.

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These days I’m still restricted to a satellite connection which is just so much better than dial up and allows me to get serious about internet marketing for baby boomers but information overload has very nearly put an end to a baby boomer’s journey toward internet marketing on numerous occasions. Read the rest of this entry

An Introduction

Note: Click here for part 2. Perceptions of the Aged

While it’s a debatable point, many believe that life and therefore aging begins at the moment of conception. What is not debatable however, is that the aging process continues over a lifetime. Each individual experiences the process in different ways depending on variables such as gender, culture, education geographical location environment and of course the culmination of life’s events and circumstances.

Improvements in public health care, living conditions, income, and the control of infectious diseases during the first half of the 20th century were important factors in determining life expectancy, while the second half yielded an increase in health technology leading to the development of antibiotics and wide spread immunization. As a result, people are now more likely to die of diseases associated with living longer such as stroke or heart disease rather than the infectious diseases of childhood. Read the rest of this entry